About M-F Athletic
Bill Falk established M-F Athletic Co. in 1960 when he developed the M-F Heel Protector (Plastic Heel Cup), a device that covers the athlete’s heel area and is worn like a cup inside shoes.
It is still used very effectively to absorb blows to the heel.
He started a Track & Field catalog in 1968. As years passed, the M-F Track & Field catalog became the leader in its field. Today, M-F’s logo, “Everything Track & Field,” stands for the largest selection of equipment and the best service in the industry.
The company stocks a huge inventory of all major brands and offers same day service on Track & Field equipment. Customers are invited to call the 1-888-556-7464 phone to talk about track and to receive up-to-the-minute information about equipment, rules and techniques.
Bill’s son, Eric, runs the every day operation of the company while Mark Strawderman, a former 3x All-American in the Pole Vault heads the Track & Field division
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